Frias Properties recognized for providing guests with ‘best possible trip to Aspen they can imagine’
The sales staff at Frias Properties of Aspen recently received the Partner Support Award from Vacation Roost/Mountain Reservations during the Mountain Travel Symposium in April at Squaw Valley, California. The award recognizes Frias Properties’ efforts to book travelers with “the best possible trip to Aspen they can imagine,” said Frias Director of Marketing Eileen Tucker.
According to Tucker, Frias Properties has had a long-standing partnership with Vacation Roost/Mountain Reservations. Working together, Frias can offer lodging only or full packages that include air fare, rental car, airport transfers, ski lift tickets and access to a number of other Aspen events and activities – to maximize the Aspen experience.
Vacation Roost/Mountain Reservations market management team, comprised of eight people, evaluates how partners participate, and then determine who should receive the award. The award criteria includes participation in promotions and initiatives over the past season, including e-marketing and special promotions, training and site tours. Each year, Frias provides site tours to agents that come to Aspen so the agents can learn about the broad scope of services that Frias offers, Tucker said.
The award was given to only two companies this season, Tucker said. The marketing management team selected Frias and one other company from a final field of six, with more than 250 total mountain destinations originally eligible for the award.
“Throughout the years, our dedicated staff has created professional ties and social friendships in the industry,” Tucker said. “We are grateful to work in an industry that focuses 100% on guest service and taking care of customers.”
Frias Properties of Aspen represents more than 200 homes and condos in Aspen as well as the Independence Square hotel in the heart of downtown Aspen. In addition to individually owned condominiums, Frias is also the #1 resource to book the luxury Ritz-Carlton Club, Hyatt Grand Aspen and the St. Regis Residence Clubs. Guests who book at Frias Properties can choose from units rated economy to luxury, ranging from studio efficiency units to 7-bedroom private homes with breath-taking views. Choose from a list of amenities that includes free Aspen airport transfers, an (remove) on-site heated pool and hot tub, and free wireless internet access.
All guests who stay with Frias Properties of Aspen will receive complimentary passes to the Aspen Club & Spa, the valley’s premier full-service spa and workout facility. The Aspen Club & Spa offers everything from state-of-the-art exercise equipment to pampering spa treatments. Free passes to the Aspen Club & Spa can be obtained from any Frias Properties front desk during regular business.
Vacation Roost, based in Salt Lake City, Utah, is an online leader in vacation rental reservations in poplular ski, beach and island destinations. Mountain Reservations is a ski and mountain lodging leader in the Western United States, offering affordable lodging and vacation packages.