730 East Durant Avenue, Aspen, Colorado 81611
Fax (208) 330-3690
“Aspen's Commercial Real Estate Specialist”

About Frias Commercial


With offices in Aspen, Colorado, Frias Commercial Real Estate is a division of Frias Properties of Aspen, Aspen’s largest property management and leasing agency. For over 30 years, Frias Properties of Aspen has been one of the leading real estate firms in Aspen providing property management, leasing and brokerage services.

Frias Commercial Real Estate provides its clients commercial and investment real estate services including:

  • Consulting
  • Tenant Representation
  • Property Leasing
  • Property Disposition, and
  • Property Acquisition Services

    William Small, JD,CCIM
    Managing Director

    Bill@FriasProperties.com  (970) 429-2419

    William Small brings over 23 years of experience in all aspects of commercial and investment real estate to Frias Commercial Real Estate. During his career, William has negotiated hundreds of leases and investment transactions on behalf of major national and international developers, tenants and investors in the purchase, leasing and sale of major properties in cities such as Washington, DC and Denver and resort communities such as Aspen, Vail and Steamboat. In addition, he’s provided real estate consulting and investment advisory services to major U.S. and foreign corporations and institutions.

    In 1982, William began his real estate career as a Political Affairs Director and Political Affairs Legal Counsel for the National Association of REALTORS in Washington, DC where he directed political and government programs for the nation’s largest and most politically active trade association. In 1986, William entered the investment real estate industry and quickly emerged as one of the top commercial brokers in the Washington D.C. real estate market receiving several awards for overall volume and size of transactions. Between 1986 and 1996, he represented major national and international developers and institutional investors in the purchase and sale of development sites and office buildings in downtown Washington, DC, a 100 million square foot office market.

    In 1996, William joined the Denver, Colorado based firm Frederick Ross Company and established a national practice representing leading corporations and institutional investors. During his tenure at Ross, he complete several major transactions including representing the United States Mint on a 265,000 square foot build-to-suit in downtown Washington, DC, representing the Times Mirror Corporation on a 100,000 square foot land sale in downtown Denver, the sale of the 550,000 square foot Blue Cross Blue Shield headquarters in downtown Washington, DC and the sale of the National Association of REALTORS property in downtown Washington, DC. In 1997, after one year in the Denver marketplace, he was named placed in the top commercial brokers in the Denver metropolitan are by the Denver Commercial Association of REALTORS.

    In 1999, William relocated to Aspen full time. Since then, he has been involved in commercial and residential development and brokerage in the major resort areas of western Colorado. Most recently, he represented Costco during its site search for a new store in the Vail Valley and its current Gypsum, Colorado location. In addition, William represented JMB Financial and Next Development in their acquisition of the 120 acre Tower Center site adjacent to the Vail-Eagle County airport. He has also represented other major retailers and developers such as Metropolitan/Rocky Mountain Cinemas and the developers of Steamboat’s Wildhorse Marketplace. Currently, he is the listing broker for 625 Main Street, a new $50.0 million mix-use development project in downtown Aspen.

    Bill has authored several articles on commercial real estate and marketing including “10 Questions to Ask Before You Hire a Property Manager or Leasing Agent to Manage or Lease Your Commercial Property”, “Seven Mistakes to Avoid When You Sell Your Commercial-Investment Property” and “The 7 Mistakes to Avoid When You Lease Commercial Space”. He is also the author of the book “Negotiating Commercial Property Leases, a Tenant’s Guide to Leasing Commercial Property.

    William is actively involved in local charities and organizations. He’s a past member of Board of Directors of the Aspen Rotary Club and the former real estate consultant to the City of Aspen. William holds real estate broker’s licenses in Colorado and California and is a member of the District of Columbia, Maine, and United States Supreme Court Bar Associations. He is also an active member of the Commercial Investment Real Estate Institute, holding the CCIM designation. He earned his Juris Doctorate degree from Seattle University School of Law and a Bachelor of Arts degree from the University of Maine.