OUR MARKETING STRATEGY
Frias Properties of Aspen has a multi-faceted marketing plan that operates on numerous platforms - both print and digital - in the ever-changing marketplace.
Frias incorporates a diverse marketing strategy that includes print advertising, display advertising, direct mailing, internet marketing and various special promotions. We strive to stay on the cusp of current marketing trends, and are constantly evaluating the means and methods to which we reach our diverse, worldwide clientele.
Below, we highlight some of our key efforts.
Our target market is rental guests, corporations, groups and local property owners. We advertise in numerous local magazines, such as Aspen Magazine, Aspen Peak and Aspen Sojourner, as well as various program produced by the Aspen Institute and the Aspen Music Festival & School. These efforts result in more than 250,000 impressions annually.
We also advertise heavily in local newspapers - The Aspen Times Daily, the Aspen Times Weekly and the Aspen Daily News. Our newspaper advertising efforts are seen by more than 300,000 people.
We also partner with entities like the Aspen Chamber and Recreation Association (ACRA) and the local phone directories. You will find Frias listings and advertisements on the annual ACRA Guide, the popular Aspen picture map, and local phone directories DEX and Names & Numbers. These marketing efforts show Frias' strong ties to the community.
Click the link below to view or download our most recent Real Estate Brochure.
Our target market is rental guests, walk-ins, corporations, groups, and local property owners. During any time of year, if you come to Aspen, you will no doubt see Frias Properties signage around town. Our sale and rental signs are located on listed properties throughout town and the entire Roaring Fork Valley. Our company vehicles with our logo and message are highly visible around town all year long.
At our main office at 730 E. Durant Avenue, our window displays reach thousands annually. We also offer brochures and fact sheets for all real estate current listings at all three of our front desks and the Independence Square. (Front desks are located at the Silverglo, 940 Waters Ave.; the Fasching Haus, 747 S. Galena Street; and the main office. The Independence Square is located at 404 S. Galena Street.
In every room that Frias Properties rents through its vacation rental program - more than 200 units - are brochures and current listings information. Also, guests receive additional real estate materials in their check-in packet. We never miss an opportunity to show off our excellent real estate listings!
We send direct mailings to specific neighborhoods, local property owners, the brokerage community and other general inquiries.
In addition, we create special mailings for high-end properties and other big announcements or news.
We also send colorful and informative postcards to local neighborhoods after a property has sold. We want to let neighbors know the success that Frias has had!
Our multi-dimensional internet presence begins at FriasAspen.com, our real estate site that is updated daily with new area listings. Our complete company website shows listings, broker bios, maps, photos, a mortgage calculator and many other useful tools. Our website consistently earns a Top Ten ranking on Google, Bing and other top searches, and gets more than 21,000 unique visitors annually.
Our monthly e-newsletter is distributed to more than 4,000 of our past customers and rental guests via electronic mail.
We also have strong relationships with well-known Aspen companies like the Aspen Skiing Company, Stay Aspen Snowmass and the Aspen Club & Spa. If you click around some Aspen-related websites, you will no doubt see banners, click-through offers and various other Frias advertisements.
Our relationship with LuxuryRealEstate.com consistently drives more traffic and generates more qualified leads than any other website partner. LuxuryRealEstate.com is the No. 1 portal for luxury properties on the internet, reaching more than 80 countries worldwide.
We work closely with other local brokers through the Aspen Board of Realtors Broker to Broker distribution list, posting announcements to the brokerage community for new listings, price reductions and other pertinent information. We also participate in local broker caravans, previewing properties and conducting an open house.
Our target market is brokers, locals, transient guests and property owners. We hold periodic open houses for brokers and those interested. We also sponsor Realtor events on the state and local level.
We take pride in our community! You might see Frias banners at local cultural and athletic events. We also sponsor youth sports teams and organizations. Frias Properties makes donations to numerous local entities and our real estate brokers are equally involved in supporting local non-profit organizations.