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Why Choose Frias?


We are a locally owned and operated company with 42 years of experience in providing great service. We offer the largest selection of services that we deliver 24/7 and have an excellent reputation and recognized brand that helps us attract rental customers. Aspen suppliers know and trust us and refer their valuable customers to our company.

We have a unique data base of thousands of past Aspen guests that we utilize to promote our rentals.

Our experienced staff is singularly focused on providing great service with a smile and genuine love of the business and community.

We pride ourselves on not only great service but giving back to the community that has been so good to us. We support dozens of community nonprofit or essential organizations through our board responsibilities, time commitments and financial contributions.


Our mission at Frias Properties of Aspen is to provide our guests and homeowners with a positive resort experience. We strive to be the

"Vacation Rental Company of Choice" and "Property Management Company of Choice" in the Aspen/Snowmass area.

The Frias Properties of Aspen Mission Statement:
  • We will serve our guests so they will want to return.
  • We will present a consistent image of friendly professionalism.
  • We will assure quality services and facilities for all visitors.
  • We will always remember that details count.
  • We will respect the investment of our owners, and work to be good financial managers.
  • We are committed to doing 'Whatever It Takes' to provide a high-level of guest services.

The foundation of our business is people - our guests, our owners and our staff. Honest care and concern for each other will dictate our work.

We recognize that effective teamwork is the only way to assure success. We will value our team members, and we will treat each other with honor and respect. We are proud to present a strong image as an involved and successful member of our local community. Hospitality is our product and courteous service is our focus. We will deliver on the commitments that we make.