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Maximize Rental Revenue and Unlock Profit Potential

Investing in property upgrades significantly enhances the appeal and functionality of rental units, thereby increasing the likelihood of attracting guests and driving repeat bookings. Upgrades such as modernized kitchens, upgraded bathrooms, updated flooring, update bedding, modern lighting and updated cabinetry elevate the aesthetic appeal and improve the overall guest experience during their stay in Aspen Snowmass. Additionally, implementing upgrades that address practical concerns like high end audio visual equipment or security features can make the property more desirable to prospective guests. By investing in these upgrades, Frias Properties can continue our commitment to providing visitors with quality accommodations while driving higher occupancy and, ultimately, more gross revenue for our property owners.

Post-pandemic, we have seen a shift in architecture and interior design across the hospitality industry in Aspen Snowmass.   Five years ago, Aspen's design aesthetic blended traditional mountain lodge elements with contemporary touches. This style often featured rustic materials such as reclaimed wood, stone, and wrought iron combined with modern amenities and furnishings. The overall vibe was cozy and inviting, with warm color palettes inspired by the surrounding natural landscape to balance the area's rich history and rugged beauty with a sense of luxury and sophistication.  

Today, the Aspen aesthetic has further contemporized, embracing minimalism, clean lines, and neutral color palettes.   New hotels in Aspen Snowmass, including Mollie and the Viceroy, and many new homes in the area reflect Scandinavian design, prioritizing simplicity, functionality, and comfort to create inviting and harmonious interiors that promote well-being and relaxation.

This past winter, our top-performing vacation rentals were the ones that reflected these new trends and upgrades.

Clean, bright open living space that combines
stainless steel appliances and natural wood finishes.

Clean line and Sub-Zero appliances,
punctuated with white and natural wood finishes.

Guests appreciate sophisticated lighting, gas fireplaces,
and neutral decor pallettes.

The properties that feature amenities like steam showers, jetted tubs,
heated floors and/or towel bars, also tend to book quickly at higher rates.

Top 5 Reasons to Invest in Vacation Rental Property Upgrades

Enhanced Guest Experience

Upgrading a vacation rental property can significantly improve the overall guest experience, leading to positive reviews, repeat bookings, and increased occupancy rates. From modern amenities to stylish décor and comfortable furnishings, each upgrade contributes to creating a memorable and enjoyable stay for guests.

Increased Rental Income

Investing in upgrades such as a renovated kitchen, updated bathrooms, or additional amenities like a hot tub or outdoor entertainment area can command higher rental rates. With more attractive features, vacation rental properties become more competitive in the market, allowing owners to maximize their rental income potential.

Competitive Advantage

In a crowded vacation rental market, properties that stand out tend to attract more attention from potential guests. Upgrading your vacation rental gives you a competitive edge over similar properties in the area, making it more likely to be chosen by travelers browsing listings online and across Airbnb, VRBO, Booking.com and other app-based channels.

Positive Reviews and Referrals

Satisfied guests are more likely to leave positive reviews and recommend your property to others. By investing in upgrades that enhance comfort, convenience, and overall satisfaction, you increase the likelihood of receiving glowing reviews and word-of-mouth referrals, which can significantly boost bookings in the long run.

Property Preservation

Regular maintenance and upgrades help preserve the condition of your vacation rental property over time. By addressing wear and tear, updating outdated features, and ensuring everything is in proper working order, you reduce the risk of costly repairs down the line and maintain the property's value, ensuring its long-term viability as a rental investment.

Frias Properties of Aspen Snowmass Recommendations

One of the hallmarks of Frias Properties is our range of accommodations, from Economy to Luxury.  We understand that not all properties need steam showers or heated floors. However, we believe that minimum upgrades should be made every 3-5 years to maximize our owners' rental revenue. 

We use a defined property-rating system so that our guests may reliably select a rental that matches their expectations and budget.  Each vacation rental is carefully evaluated based on detailed criteria that takes into account the property’s condition, amenities, furnishings, views, and interior and exterior appearance.  

Below, please see our recommendations for improving your unit's attractiveness and functionality for our domestic and international guests.

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Luxury Units

Accommodations suited for our most discerning visitors, luxury properties feature awe-inspiring views, beautiful décor, and access to premium amenities. To meet the luxury rating, our properties must have most of the following attributes:

  • Thoughtfully curated furnishings and artwork that create a cohesive design aesthetic
  • High-end finishes including stone or granite countertops, hardwood floors or new carpets, and detailed millwork
  • Fully stocked kitchens with top-of-the-line appliances
  • Superior bathrooms including steam shower(s) and/or jetted tub(s)
  • State-of-the-art TVs and high-tech audio/visual systems
  • Artfully designed lighting
  • Extensive amenities like fitness equipment, pool and hot tub, and more
  • Fireplaces with complimentary firewood (if not gas)
  • Air conditioning
  • Garage or dedicated parking

PREMIER UNITS

A category reserved for our highest level of hotel rooms and condos at the Independence Square, these rentals feature beautiful décor and furnishings. Most, but not all, have superior views of downtown Aspen. To meet our premier rating, rentals must have most of the following attributes:

  • Beautiful décor with furnishings and artwork that create a cohesive design aesthetic
  • Efficiency kitchens with updated appliances
  • Upgraded bathrooms
  • Flatscreen TVs and some newer audio/visual technology
  • Air conditioning
  • Superior views of downtown Aspen

Deluxe Units

Well-appointed homes, townhouses, and condos qualify as deluxe accommodations if they feature appealing design, newer furnishings, and excellent building amenities. To be rated as deluxe, our properties must have most of the following attributes:

  • Well maintained spaces complete with updated furniture, recently replaced flooring or carpets, and complementary artwork
  • Nice finishes including stone or granite countertops, beautiful window coverings, and newer cabinetry
  • Fully stocked kitchens with newer appliances
  • Flatscreen TVs and some newer audio/visual technology
  • Fireplaces with complimentary firewood (if not gas)
  • Amenities like a common pool and hot tub
  • Air conditioning encouraged
  • Off-street parking

Standard Units

These comfortable rentals are tastefully decorated with quality furnishings. They’re centrally located and feature complete kitchens. Most have a fireplace but do not have as many amenities as our deluxe and luxury rentals. Standard-rated rentals have most of the following attributes:

  • Functional spaces with suitable furniture, clean flooring or carpets, and framed artwork
  • Clean, fully stocked kitchens with synthetic countertops and functional appliances
  • Operational window coverings, lighting, and entertainment systems including flat-screen TVs
  • Fireplaces with complimentary firewood (if not gas)
  • Limited amenities and complimentary parking (residential or off-street)
  • Central locations with access to the best of Aspen

Economy Units

An ideal option for the budget-conscious traveler, our economy rentals feature complete kitchens, functional furnishings, and easy access to all that Aspen has to offer. Our economy-rated rentals have the following attributes:

  • Functional spaces with operable furniture, clean flooring or carpets, and framed artwork
  • Clean, fully stocked kitchens with synthetic countertops and functional appliances
  • Operational window coverings, lighting, and entertainment systems including flat-screen TVs
  • Limited amenities and complimentary parking (residential or off-street)
  • Fireplaces with complimentary firewood (if not gas)
  • Central locations with access to the best of Aspen

HIGH PERFORMING UNITS MEASURED BY REVPAR SUPERIOR TO THE MARKET

The properties listed below have undergone significant remodels including appliance upgrades, hardwood floors, new carpet, modern interiors, and updated artwork.  Please contact your Director of Operations/Property Manager for a personalized recommendation to enhance your property and unlock its profit potential.