Privacy Policy for Frias Properties of Aspen, LLC
At Frias Properties of Aspen, LLC (“we,” “us,” or “our”), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your data when you use our services, including our website and SMS communication channels. This policy applies to all website users, guests booking properties, and recipients of our communications.
1. Information We Collect
Personal Information
We collect the following personal information when you use our services:
- Contact Information: Name, email address, phone number, and physical address.
- Booking Information: Reservation dates, property details, and payment information.
- Communication Preferences: Consent is required to receive SMS notifications and email updates.
- Transaction History: Details of your interactions and purchases through our website.
Non-Personal Information
We also collect non-personal information automatically, including:
- Device Information: IP address, browser type, and operating system.
- Website Usage: Pages visited, time spent on our website, and referring URLs.
- Cookies: Data stored on your device that helps improve website functionality.
2. Purpose of Data Collection
We collect your information for the following purposes:
- Booking Management: To process your reservations and ensure a seamless experience during your stay in Aspen Snowmass.
- SMS Communications: To send important text messages related to your reservation, such as booking confirmations, check-in details, and emergency alerts.
- Customer Support: To address any questions or issues you may have before, during, or after your stay.
- Marketing: With your consent, we may use your contact information to send promotional emails or text messages about special offers, local events in Aspen Snowmass, and exclusive deals for our properties.
3. Legal Basis for Processing
We process your personal data under the following legal grounds:
- Consent: We rely on your consent to send marketing communications via SMS or email. You can withdraw your consent at any time.
- Contractual Necessity: We need your information to fulfill our contract with you, including processing bookings and sending necessary reservation details.
- Legitimate Interests: We process your data to improve our services, offer customer support, and send essential updates related to your booking.
4. Data Sharing
We may share your data with the following third parties:
- Service Providers: Payment processors, SMS providers, and property management systems that assist us in providing our services.
- Legal Authorities: We may disclose your information if required by law or to protect our legal rights, such as complying with a subpoena or a court order.
We will never sell your personal information to third parties for marketing purposes.
5. Opt-Out and Data Control
SMS Opt-Out: You may opt out of receiving SMS messages by replying “STOP” to any text message you receive from us. Once you opt-out, you will no longer receive texts, except for those essential to your booking.
Email Opt-Out: If you no longer wish to receive marketing emails, you can unsubscribe by following the email instructions or contacting us directly.
Access, Correction, and Deletion: Subject to legal and contractual obligations, you have the right to access the personal data we hold about you, correct any inaccuracies, and request the deletion of your data. Contact us at [email address] for assistance.
6. Data Security
We take the security of your personal information seriously and implement industry-standard security measures to protect it, including:
- Encryption: During transmission, we encrypt sensitive information, such as payment data.
- Secure Servers: We store personal data on secure servers protected by firewalls and access controls.
- Access Restrictions: Only authorized personnel have access to personal information.
However, please note that no method of transmission over the Internet or electronic storage is 100% secure.
7. Cookies and Tracking Technologies
We use cookies and similar technologies to collect information about your website usage, improve your browsing experience, and offer personalized content. You can manage your cookie preferences through your browser settings.
8. Data Retention
We retain your data for as long as necessary to fulfill the purposes for which it was collected, including complying with legal, tax, or accounting requirements. For example:
- Booking Information: Retained for 10 years to fulfill legal obligations.
- SMS Consent: Retained as required by law or until you withdraw your consent.
9. Local Considerations in Aspen Snowmass
As a locally operated business in Aspen Snowmass, we comply with all applicable local regulations, including property management, short-term rentals, and guest privacy. This includes adherence to the Aspen Snowmass Lodging Tax Regulations and local ordinances governing short-term vacation rentals. We also respect local laws regarding emergency notifications in the event of extreme weather conditions, wildfires, or other events that may affect your stay. As part of our service, you may receive SMS updates or emergency communications relevant to your stay in Aspen Snowmass.
10. Children’s Privacy
Our services are not intended for individuals under the age of [13/16], and we do not knowingly collect personal information from children. If we learn that a child’s information has been inadvertently collected, we will delete it immediately.
11. Compliance with Laws
We comply with all applicable data protection laws, including:
- General Data Protection Regulation (GDPR): For users in the EU, we ensure the lawful processing of personal data, data minimization, and the right to be forgotten.
- California Consumer Privacy Act (CCPA): For California residents, you have the right to request information about the data we collect and delete it if desired.
- Telephone Consumer Protection Act (TCPA): We comply with regulations for SMS marketing, ensuring that all recipients have explicitly opted in and have a clear opt-out mechanism.
12. Changes to the Privacy Policy
We reserve the right to update this Privacy Policy at any time. Any changes will be posted on our website, and significant changes will be communicated to users via email or SMS. Your continued use of our services after any updates indicates your acceptance of the revised policy.
13. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
- Email: info@friasproperties.com
- Phone: 970-920-2000
- Address: Frias Properties of Aspen, LLC, 730 East Durant Avenue, Aspen, CO 8161
We are committed to responding to inquiries promptly and resolving any concerns about your privacy.