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Frias Properties of Aspen (“FPA”) understands that you care about how information about you is collected and used. This Privacy Policy is here to help you understand how we collect, use, disclose, and process your personal data when using the FPA websites and the services of FPA. By using the FPA websites and services of FPA, you are accepting the practices described herein. If you do not agree with the terms and conditions stated in this Privacy Policy, please do not access or use the FPA websites or do business with FPA. This Privacy Policy does not apply to any third-party site that may be accessible through these websites.
This Privacy Policy may be updated or revised from time to time. We may do so, at any time and without notice, by posting the revised version on this website or others. We suggest that you review this Privacy Policy periodically for any such changes.

Collection of Your Information by FPA

In General. We receive and store any information you enter on our websites or give us in any other way, such as signing up for one of our email newsletters, requesting additional information from us, or inquiring about our other services. This includes information that can identify you ("personal information"), including your first and last name, telephone number, postal and email addresses, and billing information (such as credit or debit card number, cardholder name, expiration date, and billing address). We may also request additional information, such as your accommodation preferences or requests for special services. You can choose not to provide this additional information to us, but in general, certain personal or other information about you is required to book accommodations; complete a traveler profile; participate in a survey, contest, promotion, or sweepstakes; ask us a question; or initiate other transactions on our site.

You may also give personal data to us at other times, such as when signing up for our property management and vacation rental management services. We also receive your personal information when you set up financial account information for payment processing.

Automatic Information. We automatically collect some information about your computer or device, and your computer’s or device’s connection to the Internet when you visit this website. This information typically includes your Internet Protocol (IP) address, the identity of your internet service provider, the name and version of your operating system, the name and version of your web browser, the "referring" website from which you initially entered this website, the date and time of your visit, and the pages you visit. We also may collect information about your activities while using the FPA websites, such as content viewed and reservations made. 

Cookies. We collect information through cookies when you visit our websites. Your web browser may allow you to adjust settings, choose a Do Not Track option, or to disable cookies. If you choose not to accept these cookies, your experience at our websites may be diminished and some features will not work as intended.

Advertising servers. We may hire other companies to place our banner ads on other websites. Those companies may perform tracking and reporting activities on the ads they serve for us, as well as user reaction. They would not collect any information other than IP addresses and behaviors associated with those IP addresses on our behalf, and we will not give your personal information to them. Third-party advertising servers are subject to their own privacy policies.

Surveys and contests. From time-to-time our websites request information via surveys or contests. Participation in these surveys or contests is completely voluntary, and you may choose whether or not to participate and therefore disclose your information. Information requested may include contact information (such as name and address), and demographic information (such as the location of your primary residence or age). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of our websites and services.

How We Use Your Information

Our primary purpose in collecting your personal data is to provide you with the services you request and those which we believe will optimize your use of the FPA websites. You agree that we may use your personal data for the following purposes:

  • For the services provided on the websites or to support your request;
  • To contact you from time to time with user or service updates;
  • To send other messages that help us provide our services on the websites;
  • To customize, measure, report on and improve our services, content and advertising;
  • To promote services related to the websites or those of other FPA divisions;
  • To prevent, investigate or prosecute activity we think may be potentially illegal, unlawful or harmful; and
  • To enforce our Privacy Policy and/or our Terms and Conditions or any other purpose referenced herein or therein.

We collate statistics about site traffic, sales and other commercial information which we pass onto third parties to assist us with improving the services we provide to you. We also use demographic information to tailor the websites and we share that information with third parties so that they can build up a better picture of our customer base and general consumer trends.

How We May Share Your Information

Enforcement and compliance. We may disclose your personal data to enforce our policies, or where we are permitted (or believe in good faith that we are required) to do so by applicable law, such as in response to a request by a law enforcement or governmental authority, or in connection with actual or proposed litigation, or to protect our property, people and other rights or interests.

Facilitating transactions, business analytics, and marketing activities. We may also provide your information to third-party vendors who provide services or functions on our behalf, including credit card processing, travel insurance, guest transportation, business analytics, customer service, marketing, distribution of surveys or sweepstakes programs, and fraud prevention. We may also authorize third-party vendors to collect information on our behalf, including as necessary to operate features of our websites or to facilitate the delivery of online advertising tailored to your interests. Third-party vendors have access to and may collect information only as needed to perform their functions and are not permitted to share or use the information for any other purpose. They are also required to follow the same data security practices that we ourselves adhere to.

Telephone calls. As well as collecting data online and from correspondence we may also speak with you face to face or by telephone. We may record telephone conversations for marketing tracking, quality assurance and training purposes. This Privacy Policy also governs those recordings and we keep this data in the same way that we keep other data.

In a company sale. In the event that any part of FPA is sold, or some of its assets transferred to a third party, your personal information, as a valuable asset, may also be transferred. Potential purchasers and their advisors may have access to data as part of the sale process. We will request the acquiring party to follow the practices described in this Privacy Policy with respect to previously collected information. Nevertheless, we cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Privacy Policy. Similarly, your personal information may be passed on to a successor in interest in the unlikely event of a liquidation, bankruptcy, or administration. Our customer database could be sold separately from the rest of the business, in whole or in a number of parts. It could be that the purchaser's business is different from ours, too.

How to Update or Delete Your Information or Opt Out of Marketing Communications

You can choose not to provide us with any information, although it may be needed to book travel, to retain property management services, or to take advantage of certain features offered on our websites.

You can add or update information and close your account by contacting us at or calling (970) 920-2000.

You will be given the opportunity to unsubscribe from commercial emails in any such message that we send you. Please note that we reserve the right to send you other communications, including service announcements, administrative messages, and surveys relating either to your account or to your transactions on our websites, in some cases without offering you the opportunity to opt out of receiving them.

How We Protect Your Information

We want you to feel confident about using the FPA websites to reserve your accommodations as well as monitor our property management and vacation rental management services, and we are committed to protecting the information we collect. While no website can guarantee security, FPA uses physical, logical, and procedural security measures to protect the information you provide to us. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway provider’s database only to be accessible by those authorized with access rights to such systems who are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will be stored on our servers.

Children's Privacy

FPA websites are general audience websites and do not offer services directed to children. Should a child whom we know to be under 13 send personal information to us, we will use that information only to respond directly to that child to inform him or her that we must have parental consent before receiving his or her personal information.

External Links

If any part of the FPA websites link you to other sites, those sites do not operate under this Privacy Policy. We recommend you examine the privacy statements posted on those other websites to understand their procedures for collecting, using, and disclosing personal information.

Visiting the FPA Websites from Outside the United States

If you are visiting our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country, but please be assured that we take steps to ensure that your privacy is protected. By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Policy.

Governing Law

This Privacy Policy shall be governed under the laws of the State of Colorado without regard to its conflicts of law provisions.

Changes to This Privacy Policy

We may update this Privacy Policy in the future. We will notify you about material changes to this Privacy Policy by sending a notice to the email address you provided to us or by placing a prominent notice on our website.

How to Contact Us

If you have questions about either this Privacy Policy, the practices of any of the FPA websites, or information you have submitted to FPA, contact us at You may also mail inquiries to Frias Properties of Aspen, 730 East Durant Ave., Aspen CO 81611, Attn: Privacy Team.

This Privacy Policy is effective as of June 1, 2018.