Your property's earning potential depends on more than location. It depends on condition, design, and how well the experience matches what today's guests expect when they arrive in Aspen Snowmass.
Frias Properties has managed vacation rentals here for over 50 years. We know which upgrades move the needle, and which ones don't. This page walks you through what we're seeing in the market, how we rate our properties, and what the highest-performing units have in common.
What's Changed in Aspen Design?
Five years ago, Aspen's design signature blended mountain lodge warmth with contemporary touches: reclaimed wood, stone, wrought iron, and rich color palettes that felt rooted in the landscape.
Today, that aesthetic has moved toward minimalism. Clean lines. Neutral palettes. Scandinavian-influenced interiors that prioritize simplicity, comfort, and well-being. New properties like Mollie and the Viceroy reflect this shift, and so do the best-performing homes in our portfolio.
This past winter, our top-performing vacation rentals were the ones that reflected these newer trends.